Mercedes

Incentives for German automakers to build vehicles here — or penalties for imports — could inspire a shift in operations.

During last night’s Academy Awards broadcast, Mercedes-Benz launched the newest installment of commercials to promote its A series, a car model geared to younger buyers. The commercial targets hip, skeptical shoppers who associate Mercedes with an exclusive, out-of-reach and out-of-touch lifestyle. The ad is clever, with self-aware dialogue directed at Mercedes’ interface equivalent of Apple’s […]

In Germany, business and government are working to give newcomers a taste of working life.